jmbeck.com
Huevo Splash
The logo is a significant part of the male anatomy, with a splash of cooling cologne. |
A comedian named Pablo Francisco coined the phrase during a stand-up routine. My friends forced me to develop the advertising campaign and graphic design for the product. "Huevo Splash: For the man who shaves his huevo's." The logo is to the right.
Pablo came to Richmond, and we got his signature! I wasn't there to see him perform, but I hear he was hilarious. He loved the logo and advertising, and gave Orr a free CD in exchange for the rooster ad.
Here, the idea is to attach the brand name to a respected member of society. (Or, in the case of President Bush, to make fun of a member of society in a distinguished position.)
"Heeeeeeeyyyy"
What if the "perfect man" were to have used huevo splash?
Here, I aimed to imitate popular advertising, such as the type from cologne companies like CK.
These are the more non-serious kind of advertising; the "this product is from a company who is lots of fun", similar to the advertising from Absolute Vodka.
For the man with a smooth rooster.
This is just terrible.
After a while, we could make fun of the brand.
Other ideas to promote the brand:
- Show an image of someone obviously unkempt and dirty, and leave the logo out of the picture, suggesting that they do NOT use huevo splash. Perhaps next to a clean-looking guy with the logo. This would have to be introduced later, after the regular advertising were recognizable by the general public.
- Much like American Eagle, huevo splash advertising could be geared toward the image of the life all guys want to have. Women, fun times with friends, etc. Imagine a picture of a guy throwing his head back and laughing, with all his friends gathered nearby, and a bottle of huevo splash set prominently in the foreground.